Facebook is not an unknown word but actually, it is most popular especially among the people of all the demography. People like to connect with new friends through this channel. Facebook is one of the social media sites that have billions of the users all across the globe. This large community of users has made this platform lucrative for the marketing of brands. Today marketing plan is considered as incomplete without the promotional campaigns on Facebook.
A successful campaign required a unique and attractive page with regular updates and posts relevant to the business. But your efforts will only be fruitful when your business page engages with the wide audience which like and shares your posts.
Use of high-quality images with attention-grabbing visuals:
It is an undisputed talk that an attractive picture or an image catches the attention of the viewer quickly. Therefore you should not ignore adding the high-quality image, informative infographic or a captivating illustration in your posts.
The written content of Facebook posts is usually short as with the long content your audience may lose the attraction. It is advised to write an interesting post with 100-119 character range. Short posts keep the reader engaged and increase the chances of liking your post.
Invite friends to like your Facebook page:
It may sound strange for big brands but for startups, it is worthy to invite your friends for likes. This strategy may lead you to get even hundreds of likes which is a good start! To make the invitation personalized, you can also message them privately.
Discounts and contests:
Where on one side, discounts encourage your audience to like or share your page. On the other hand, contests made the page inviting for your target audience. Consider adding the discounts, coupons or similar things and conduct contest according to the interest of the target audience. These are the best ways to connect with your audience and persuade them for conversion.
Engage with other business of the same niche:
Facebook is for connecting with people so it is not bad if you follow the pages of competitors and other relevant businesses. You can capture the attention towards your brand page by thoughtful commenting on others posts. In this way, the traffic will start turning to you.
A targeted strategy for Facebook marketing:
Do not let your efforts drain by creating ads or posts for the irrelevant audience. Target your audience by location, interests, and demography which will help you to save the resources and get maximum likes on your posts. Research of target audience is crucial before devising targeted Facebook marketing strategy.
Ready to implement these easy and effective tactics in your Facebook marketing strategy?
Nadkaar is a digital agency in Dubai which renders professional and effective social media marketing services. The experts set off and manage the campaign with creative and interesting content and images which gain the focus of the target audience and trigger them for visiting your website.