LinkedIn may not have a large number of users as its competitive social media platforms but it is considered a great channel for professionals from everywhere in the world. Facebook has 2.27 billion active users, Instagram has 1 billion monthly active users but LinkedIn’s level is low compared to its rivals with 260 million active users.
It is the first choice of professionals from all around the globe to connect with each other. To make its platform more fruitful for the businesses, LinkedIn has introduced new features like LinkedIn business solutions and recently the integration with Google Campaign Manager and Vimeo.
LinkedIn and Google Campaign Manager:
This new integration enables the marketers to have a better insight into their ads. Now the marketers can manage and monitor the campaigns on LinkedIn vs. their ads efforts on various platforms. This comprehensive method allows the comparison of ads efforts in a cross-device and cross-platform manner.
As Taylor Greason noted on the LinkedIn Business blog, these new tools "not only allows you to (1) see LinkedIn ad performance alongside the rest of your paid spend, but also (2) get attribution for your LinkedIn ads across all impressions and interactions, measured in a cross-device and cross-platform manner".
After creating a sponsored ad campaign you need to set up the monitoring process. For this, click on the ‘Manage tracking’, add an impression and click tags before saving the campaign. This tracking method provides significant advantages to the marketers in the form of optimizing their ads efforts and obtains the desired results.
LinkedIn and Vimeo:
Vimeo made space in the news when LinkedIn announced that the paid subscribers of Vimeo can now add the Vimeo videos on their LinkedIn page. LinkedIn noticed that the video content holds the record engagement levels on company page than other content types, and then it took the initiative to enable the marketers for cross-posting videos on their LinkedIn profile.
It is a great way for letting the brands to engage with their target audience in a better way.
Not just the LinkedIn, but you can also post the Vimeo videos on other social media sites too and it has made it an excellent and convenient platform.
"Over the past year, Vimeo has invested heavily in building a central distribution hub for video content to be shared everywhere and across platforms. Our Publish to Social feature makes it possible for creators and businesses to reach audiences in more places, while also enabling them to better understand video performance,"
"We're excited to be the first video platform to integrate with LinkedIn and to extend this feature to an essential destination for professional content.” , stated by the Vimeo CTO Mark Kornfilt.
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