What exactly is web design friction?
It refers to anything which hinders the user from attaining a specific goal or completing a particular action on the website. Slow loading times, bad navigational experience or improper placement of information are the examples of friction which affects the user experience in a negative way for the website owner as well as for the customers.
Turn the friction as beneficial for you:
Friction has dual effects for the website, both good and bad. Your chief purpose should be adopting the frictional aspects which help your website in accomplishing the business goals and avoiding those which restrain you from improving traffic, engaging the target audience and increasing the conversion rates.
1- Allow the people to reach the desired page as fast as possible:
It can be done in many ways. The enhanced user experience has made the users accustomed to it and increases their expectation to reach the desired page with minimum clicks.
Cut the unnecessary clicks, reduce the steps in a certain process and design the website in a way which naturally guides the user to navigate easily.
2- Make your forms clear to understand:
Your inquiry forms, contact forms and other similar pages should not confuse the user. A targeted approach with clear call-to-action is the best approach to encourage the visitor to initiate the action of form filling.
Slim your content to few lines as long paragraphs make the visitors to lose interest and increase the urge to leave the website.
3- Improve the usability:
In web design friction, poor navigation is the most devastating. Unorganized design or broken links in the content, all these leads to the bad user experience.
Analyzing the user’s behavior to identify how people access to the particular content can help you in providing better user experience.
4- Be unique but in a recognizable way:
There are many UI elements which can be considered as universal. They can be applied to any sort of website and the user ultimately understands what does that mean.
While creating the new UI element, you can design something different but keep in mind that it should not leave the user with the question of,
What am I supposed to do with it?
5- Divide your content:
Too many images with multiple videos and written content at the same page can overwhelm your user.
Segment the content into headings and bullet points. You can add more pages and include the relevant content in it. Chunking is a helpful technique which allows the users to easily read and memorize the content.
Nadkaar is a digital agency which provides the 360 solutions from web design and development to the SEO, graphic design and branding. It is a one stop solution to all your online requirements whether you want a responsive and nice looking website or shape your business as a dominant in the market. We deliver the solutions for successful website launch and business growth.